Thursday, August 2, 2012

Conquering the Fog of Entrepreneurship

Entrepreneurship – and the ability to find opportunity and success – isn’t without its significant hurdles. 

Can you see your way through?
Developing and growing a business idea is often like moving through a fog.  Creating and following a path along something you can see, feel and sense but cannot physically control, can easily make you second guess whether or not you can navigate your way through successfully.

Come to think of it, in a lot of ways, it's very similar to moving through a fog....

Moving through a fog can hinder your vision, cause you to lose your sense of direction, or generally give you an uneasy feeling about what may lie ahead.  If you understand it – if you realize you CAN be in control and have the ability to not only navigate through difficulties, but also pave your way above them, you and your business will survive. 

But how do you pave  your way through the fog? Just remember that you're looking for  "PAVED FOG"......


Passion          If you don’t have a burning desire to see your business idea succeed, who else will?

Attitude        If you don’t wake every morning with the mindset that this is going to be the day great things happen for your business, chances are great things aren’t going to happen.

Vision             Do you have a clear vision of where you see your business growing to?  If you don’t have a vision of your successful business in the future, chances are it’s never going to get there.

Excitement  When you talk about your business and your goals to others, can they sense the excitement you feel about your product or service?  If you don’t have excitement about what you have to offer, others won’t either.

Drive              Does your business idea drive you towards your desired end result?  Are you always thinking about ways to make your business better?  Do you see how much better your life can be, once you get your business off of the ground?  Drive.  We all need it.


Fear                Every entrepreneur needs a taste of fear.  Fear of the unknown, fear of failure.  Whatever your fear may be, you need a bit of it to induce the fight or flight reaction within.  If you fight, you’re overcoming your fears….if you choose flight, your business idea isn’t quite the right one for you.

Opportunity Opportunities are everywhere.  From your local mom and pop diner, to your son’s orthodontist, opportunities present themselves to you every day, all day.  Do you recognize and capitalize on them, or do they pass you by?  Think about it.

Goals               Where to you want to be?  Where do you want your business to be?  If you don’t have SOME understanding of your desired end result – which can absolutely change and evolve over time – you’re spinning your wheels.  How can you reach your destination, if you never leave the starting point?


Understanding and accepting that you cannot control every step of the path to your successful future is certainly a part of your pathway to success.  Things are bound to happen.  If you make a mistake, learn from it.  If you lose a sale, go get the next one.  But that doesn't mean that the process is entirely out of your control, even when it seems like it is.

When navigating through the fog of small business ownership, understand that you cannot control the surroundings, but you can control the way YOU deal with them.  Do what you love, and love what you do.  We wish you all of the success you can handle!

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